5 Gum is a designer gum produced by Wrigley's, named after its alleged appeal to the five senses. They went all out with the packaging--the box is a sturdy but thin card stock with a matte finish and spot gloss, mostly black with a few accents of color. It has an emboss over the large "5" that adorns the front. There is a swanky little tab to keep the box closed. The package is a squat rectangle, almost square, and opens from the short end, even though the "cover" is designed in landscape format. It's a pretty sophisticated package for gum.
As soon as I opened the tabbed cellowrap of the stylish Flare package, the air became redolent with the spicy smell of sugary hot cinnamon. The gum is a full sized stick, wrapped in red foil embossed with the 5 logo. The stick bent easily without breaking. The first few chews are a little tough, and not too flavorful, but as the gum softens it released a nice sweet heat.
The package contains 15 pieces of full sized gum, making it a bargain in the adult chewing gum market.
3.5 chomps, $, other: sugar free