Monday, April 28, 2008

Starbucks After Coffee Chewing Gum, Cinnamon

The Starbucks After Coffee Chewing Gum is sold at the counter at Starbucks Coffee stores in their own little POP display. It comes in a variety of flavors, and is packaged in an oblong tin with a flip top on the short side. The tin, and the retro-referencing type makes this vaguely similar to the Altoids gum.

The gum itself is candy-coated rectangles, white speckled with red. The candy coating breaks away after 2 or three chews, opening up to a slightly hard gum that takes a few more chews to soften. The most surprising thing about Starbucks Cinnamon is the fruit burst that first appears when you get to the gum. The cinnamon comes after. It's a hot cinnamon, but mixed with the fruit it seems a little less strong than the stronger cinnamon gums. The fruit flavor dissolves after a few minutes, but it leaves a sweet aftertaste that mixes nicely with the cinnamon.

I personally didn't love this gum, but I offered it around and everyone else thought it was great. I don't know if it's more effective than other gums at getting rid of coffee breath, but at only 25 cents more that I paid for Orbit, it's definitely worth the price.

price: $$; rating: 3 chomps

Tuesday, April 22, 2008

Trident White Cinnamon Tingle

Trident White Cinnamon Tingle is an acceptable cinnamon gum, and its mid-market, no-nonsense approach is emphasized by the packaging: 12 rectangular pieces of coated gum in a foil and plastic blister pack, wrapped in a tabbed cardboard sleeve. It's an "adult" gum, meaning its over a buck for 12 small pieces.

The white coating has a nice mouth feel that quickly dissolves after the first few chews. The flavor is serviceable. It does have a tiny sugary tingle. The cinnamon has more of a cold sting than a hot one, which makes it more similar to old-school cinnamon gums like Big Red and Cinnaburst. The most unfortunate problem with Trident White is the size--you really need two pieces to feel like you're actually chewing anything substantial.

review: 2.5 chomps, price: $$

Friday, April 4, 2008

5 Flare Gum

5 Gum is a designer gum produced by Wrigley's, named after its alleged appeal to the five senses. They went all out with the packaging--the box is a sturdy but thin card stock with a matte finish and spot gloss, mostly black with a few accents of color. It has an emboss over the large "5" that adorns the front. There is a swanky little tab to keep the box closed. The package is a squat rectangle, almost square, and opens from the short end, even though the "cover" is designed in landscape format. It's a pretty sophisticated package for gum.

As soon as I opened the tabbed cellowrap of the stylish Flare package, the air became redolent with the spicy smell of sugary hot cinnamon. The gum is a full sized stick, wrapped in red foil embossed with the 5 logo. The stick bent easily without breaking. The first few chews are a little tough, and not too flavorful, but as the gum softens it released a nice sweet heat.

The package contains 15 pieces of full sized gum, making it a bargain in the adult chewing gum market.

3.5 chomps, $, other: sugar free